RipTAG Label = Plush Character Identity Innovation 

Hand tags on stuffed toys are made of perishable paper.  They are connected with a plastic cord.  They were designed to be thrown away.  That is, until collecting stuffed toys became a thing!  The experience of finding a rare plush character that completes your collection is nothing short of magical. Protecting your plush investment becomes important, and plastic sheaths will encase and forever protect the paper hand-tag identity.  

Is the paper hand-tag fun for a kid?  Does a 4 year-old care about or play with paper-hand tags?  The answer is a resounding NO.  The paper hand-tag was, and is, an unsightly, bulky distraction.  How many times did your kiddo wake up with hand-tag lines on their face?

Playability is important.  

What if you could do both... collect and play?  Meet the Ripperoo® stuffed toys!  We make our hand-tags out of the same SOFT fabric as the stuffed toy.  Our hand-tags are mysterious and secret.  They securely connect and lay down against the stuffed toy creating a mechanism that kids can open and close, over and over again.  They offer descriptive information about the toy like a name, and they are permanent!  Our hand tags are sewed-on FOREVER.  We call them RipTAG® labels and this cool innovation is USPTO patent protected.

Accidental vs. Intentional Toy Collecting