Blogs

  McHALE DESIGN CASE STUDY: MONSTERVERSE- THE LEGEND CONTINUES… McHale Design’s Collaboration with Playmates Toys for Godzilla x Kong: The New Empire   McHale Design and P...

In celebration of National Teddy Bear Day on September 9, Build-A-Bear Foundation partnered with The Toy Foundation™ (TTF) to make sure children in greatest need receive a fu...

  September 3, 2024 | The Toy Foundation’s (TTF) curated online auction is officially open for toy enthusiasts everywhere to place their bids! Featuring one-of-a-kind experiences, valuab...

  On Friday, June 21st, we received an email from Mary Couzin.   “I just happened to glance at our Google analytics and there are 35 people viewing your March article right now. T...

Hey, Chrissy! Thanks for coming to our events every year and congrats on your recent successes! You always seem to be in the center of the fun crowd. So, who in the toy and game industry do you have...

The Toy Association™ addressed industry priorities for combating counterfeit products during a recent conference hosted by the United States Patent and Trademark Office (USPTO).   The two...

Lifetime Achievement and Industry Game Changer Honorees Announced for the 17TH ANNUAL TOY & GAME INTERNATIONAL EXCELLENCE AWARDS PRESENTED BY PEOPLE OF PLAY   CHICAGO (September 3rd, 2024)...

Accra, Ghana : Examining the In-Flight Entertainment Games on ITA Airways   A few weeks ago, ITA Airways (the former Alitalia- official airline of Italy) started flying from Rome, Italy to Accr...

Taboo   Gameplay Taboo is a word game in which players have to get their teammates to guess a certain word listed on a card without using the word itself or any of the additional, related word...

Scattergories   Gameplay Scattergories is a word game, played by naming different items in a category, all with the same initial, while on the clock. The game allows for two to six players, bu...

Making the Impossible, Possible   Impossibility is often just a person’s opinion and has no effect on whether something can be done.   Believing something to be impossible ma...

The new, Toy Association-sponsored Pennsylvania Stuffed Toy Manufacturing Act will officially go into effect August 27, 2024, marking a significant change for manufacturers of stuffed and plush t...

Moon Sonder™ Has Designed a Delightful Combination of a Soft Comforting Hug and Fun Superhero Play In Wearable Blankets   Keego Harbor, MI (July 23, 2024) – “Cool Aunt” ...

  September doesn’t just mean it’s back-to-school time, it also means The Toy Association™ is in full execution mode for an exciting lineup of events from coast to coast, inc...

  People of Play has partnered with ASTRA to bring you the Young Inventor Challenge® Neighborhood Toy Store Edition! This is a unique opportunity for ASTRA retailers across the country to ...

NEW YORK, NY | August 19, 2024 — The Toy Association™ today unveiled its “Back to School STEAM Toy Shopping List,” which includes 15 officially accredited STEAM (science...

Aspiring Kid Inventors Invited to Enter Toy and Game Creations to the Young Inventor Challenge®   People of Play Returns for Its 19th Annual Young Inventor Challenge® International Cham...

Bop It   Gameplay Bop It is a hand-held audio game that prompts players to follow a series of commands that get quicker and quicker as the game goes on. While the original version of the game ...

  Hi Sara! You wear so many different hats and your roles in the industry have evolved so much since I first met you with Schmovie. We\'d love to have an update... and congrats on both an Emmy no...

  Be a more qualified Seller-be prepared!   One would not go into a business meeting (nor a social meeting, for that matter) without being prepared. In the M&A space, this principle...

The Toy Association™ is closely monitoring the situation at East Coast and Gulf Coast ports where stalled contract negotiations between dockworkers and their employer are resulting in workers th...

A Tribute to Aaron Arvia by Brian Torney   Rumors spread like molasses, trickling whispers among his friends and colleagues. We called bullshit. You’ve got it wrong. He got laid off ages ...

Association Elevates its Focus on Creativity, Innovation & Consumer Engagement for the Toy Industry   August 6, 2024 | New York, NY – The Toy Association™ announced today that...

       Sign-Up Now   Greetings!   Young Inventor Challenge® registration is NOW OPEN for kids ages 6-18 from all over the world to submit their toy and game inv...

  What do you do in our industry? I work for Learning Express Toys, specifically at the Lake Zurich location owned by Rick and Joanne Derr. I have the privilege of being a team associate and ...

  In an exciting new venture, Goliath Toys & Games, in partnership with Nextoy, has introduced a groundbreaking innovation in the toy industry—the Power Saber. This revolutionary pro...

FOR IMMEDIATE RELEASE EXG Pro Unveils Largest Summer Product Lineup Ever EXG Pro, \"The Home for All Fans,\" is thrilled to announce its most extensive summer product lineup to date. As leaders in des...

The Toy Association™ continues to lead robust advocacy efforts on behalf of the toy industry, achieving legislative milestones and engaging with influential members of Congress and other governm...

MOOSE TOYS OOZES WITH INNOVATION AT COMIC-CON DEBUT — Hazmat helpers emerge from a tanker spill holding MrBeast Lab Swarms and Mutators surrounded by blue slime outside of Comic-Con. The activ...

  Thank you for being a member of POP!POP continues to grow in both visitors (300,000+ in 2023, 90%+ consumers!) and features! Below are recently added or expanded features and more to c...