by Don Wilder | 30 Mar 2023
The Bloom Report
Hey there, POP friends! Today, we're diving into a topic that's near and dear to my heart: the importance of inclusivity in toy and game design. In a world as diverse as ours, it's crucial that we reflect this diversity in the toys our kids play with and the games they enjoy. Here are a few reasons why, along with some real-life examples to drive the point home.
Kids learn from what they see around them, and toys and games can be a powerful source of inspiration. When they can find characters and designs that reflect their own experiences and backgrounds, it's easier for them to feel seen and valued. Remember the introduction of the first black Barbie doll, Christie, back in 1968? That was a huge step in the right direction, providing young black girls with a toy that reflected their beauty and potential. Similarly, the LEGO Friends line has been praised for offering a diverse range of characters and stories, making playtime more inclusive for everyone.
Diverse toys and games encourage kids to think outside the box, fostering creativity and critical thinking. Playing with characters from different backgrounds, abilities, and experiences can help them develop empathy and understanding. Have you seen GoldieBlox? This STEM-focused toy line was created to break gender stereotypes and encourage young girls to explore engineering and construction. These toys help level the playing field, giving girls the chance to imagine themselves as future engineers and builders.
Inclusivity goes beyond race and gender—it also means making toys and games accessible to those with different abilities. Designing toys with accessibility in mind can help promote a more inclusive world where everyone can join in on the fun. The Uno Braille edition is a great example of accessible design. By adding braille to the cards, the classic game became more inclusive for visually impaired players. Another example is the Xbox Adaptive Controller, designed for gamers with limited mobility. It's customizable and can be adapted to suit a wide range of unique needs.
Toys and games can perpetuate harmful stereotypes, but they can also be an effective tool to break them down. Inclusive designs help challenge societal norms and promote a more open-minded worldview. The Lottie Dolls collection is all about breaking stereotypes. These dolls come in various ethnicities and represent diverse careers, interests, and abilities, like wildlife photography, coding, and even activism. By offering kids a more realistic and diverse range of role models, we're helping to shape a better future.
Consider it more closely; Inclusivity in toy and game design is more than just a feel-good trend—it's a powerful tool for change. The more we embrace diversity in the playroom, the more we empower our kids to see the beauty in our differences and build a world that values everyone. Now that's something worth playing for!
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