CHICAGO, IL (April 18, 2022)  -  People of Play (POP) is excited to share the extraordinary speakers for its inaugural  quarterly educational webinar series targeting industry marketing and PR pros.   The event is this Thursday April 21^st from 1pmET -4pmET. Topics have been vetted from both agency and brand viewpoint.  The session will end with networking in the virtual POP Pub.  Here is the lineup!

VIRTUAL CONFERENCE AGENDA

1:00pmET Welcome and Keynote​ Chat

Carly McGinnis - President at Exploding Kittens, Inc.

Michele Litzky – Founder Litzky PR

Mary Couzin – Founder Chicago Toy & Game Group, dba POP

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2:00pmET  Influencers & Social (earned & paid)

Moderator:

Rachel Griffin, Co-founder, Playwise Partners 

Panelists:

Mindy Stumpf - Communication & PR Lead, Radio Flyer

Amy Friedland - Executive Vice President, Freeman PR

Kelsey Wheeler - Litzky PR

Alexa Vogue - Brilliant PR and Marketing

​2:30pmET  Traditional Media (earned & paid)

Moderator:

Genna Rosenberg - CEO, GennComm

Panelists:

Dr. Cheryl Robinson - Forbes Contributor, founder, Ready2Roar

Marisa LaScala - Senior Parenting and Relationship Editor, Good Housekeeping

Bridget Carey - Senior Editor, CNET

Ethan Alter - Senior Writer, Yahoo Movies/Yahoo TV​

3:00pmET  Broadcast: TV, Streaming, Radio, Podcast

Moderator:

Kathleen Tomes - President of Brilliant PR & Marketing

Panelists:

Kathi Sharpe-Ross - Reinvention Exchange Podcast

Christie Damato - Litzky PR

Beth Cochran, Supervising Producer, Tamron Hall Show

Eric Jones Jr.  - Senior Producer: ABC News / Good Morning America, Race & Culture​

3:30pmET  Events and Activations

Moderator:

Shawn Smith, Global Head of Communications, Osmo

Panelists:

Kaylie Easton - Vice President, Litzky PR

London Detrick - Global Public Relations Manager, MGAE

Yelitsa Jean-Charles - CEO & Founder, Healthy Roots Dolls​

4:00pmET Closing Inspirations Keynote

Dan Gingiss, Living at the Intersection of Marketing and Customer Experience​

4:10pmET Networking in POP Pub

The event is free to all marketing and PR professionals, but you need to register here. It would be beneficial to have a POP profile* for attendees, but not required.

After its success within the inventors’ community, POP founder Mary Couzin looked for a way to bring the same level of insight and education to the industry’s marketing executives and, along with Michele Litzky (LPR), asked other agency and brand representatives to form a committee that could identify speakers of interest to the group along with topics that could be important conversation starters.

After a survey asking marketing and PR pros about the need for a regular events where they could learn, share and network, the results were unanimous - there was a strong need for a regular event where marketing and pr pros could learn, share and network.

*POP Profile – POP is the most powerful search engine for everyone in the toy industry. Marketing and PR pros and agencies can list include their skills and expertise on their profiles and Companies and Brands can search for them by skills, expertise, and roles. Examples include: #pr #pr agency #product launch #influencers #affiliate marketing #trends #doll launches #brand guidelines #entertainment #licensing. PR agencies can add videos of past campaigns and media articles. Agencies/brands can put their press releases on pop to both associate with the profile and be featured in the POP feed on the homepage and In the Bloom Report News Feed.  And, there are loads of other features to explore!

About People of Play

People of Play (POP) celebrates and empowers toy and game innovation worldwide by providing educational opportunities, recognition and community for industry professionals, amateur inventors and people of all ages who love to play. People of Play oversees a number of events including the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIE) Awards, the Young Inventor Challenge, the New Inventor Conference, the Professional Inventors Conference, Play in Education Conference, the Bloom Report and the People of Play Foundation.