I’ve been a leader and executive in the Toy and Children’s Entertainment industries for over 30 years, setting brand strategies and creative direction for many of the world’s most iconic children’s brands, including Hot Wheels, Disney Princesses, Winnie the Pooh, Barbie, M...
I’ve been a leader and executive in the Toy and Children’s Entertainment industries for over 30 years, setting brand strategies and creative direction for many of the world’s most iconic children’s brands, including Hot Wheels, Disney Princesses, Winnie the Pooh, Barbie, Mickey Mouse, and Batman.
I am currently serving as President of PlayMonster Toys, a dynamic toy and game company that focuses on delivering quality play experiences for kids and families around the world. Our brand portfolio includes the games 5 Second Rule, Game of Things, Relative Insanity, and Yeti in My Spaghetti, as well as Activity Toy brands like Spirograph, Colorforms, Fuzzikins, and Latchkits.
Prior to PlayMonster, I served as the leader of Activision Blizzard's Consumer Products business, managing the category strategy and creative development of multiple product ranges in support of key franchises such as Overwatch, Call of Duty, World of Warcraft, and the Overwatch League esports division.
Earlier, I served as President, Chief Commercial Officer for Mattel, Inc., directing all aspects of the company’s global $5.5 billion Sales and Marketing operations, overseeing a staff of 1,500. I worked closely with both key internal stakeholders in Operations and Supply Chain Management, as well as with critical external partners in Retail, Studio Entertainment, and Consumer Products.
Prior to my CCO role, I served as Executive Vice-President of the Boys & Girls Global Brands, a $3.3 billion business at Mattel, overseeing a staff of 750 and leading Marketing, Product Design & Development, Consumer Products, Content Development, and Packaging. During that time, my team and I grew the business to new record highs. I also oversaw the successful launch of Mattel’s first new intellectual property in over 30 years: Monster High, which achieved over $5.6 billion in global retail sales in just 5 years.
Before rejoining Mattel in 2003, I served as Executive Vice-President, Franchise Management at The Walt Disney Company, overseeing the creation and development of global cross-category franchise plans for Disney’s stable of content and characters.
I’ve also supported both trade and philanthropic organizations, serving as Board and Executive Committee member of the Toy Industry Association, the Make-A-Wish Foundation, and the Children Affected by AIDS Foundation.