Manager, Global Brand Development & Marketing

Manager, Global Brand Development & Marketing - Nerf

by The Bloom Report | 2022-07-19

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Are you ready to have a blast? The Nerf licensed team has an opening for the next outstanding global brand marketer! You will play an active role in crafting insightful product strategies and creative go to market stories for one of the most recognizable toy brands in the world. You will drive new in-licensed opportunities through business modelling, partner negotiations, and product line planning as we partner to bring to life some of the most iconic entertainment and video game properties of all time. Ideally you are a strategic & entrepreneurial leader with an ambitious spirit. A creative mind and financial acuity will help you build foundational insights on how to grow the business; and a strategic approach will help us gain alignment on new key initiatives as we build our portfolio of partners. We are looking for a leader to bring insights on what’s new and cool in the entertainment and pop culture world with the ability to translate those opportunities into new revenues streams for the business. Being a consumer of media and a fan of pop culture is a requirement.

MORE INFO HERE: https://jobs.hasbro.com/job/Pawtucket-Manager%2C-Global-Brand-Development-&-Marketing-Nerf-Rhod/907779600/

A day in the life of a Brand Manager of Global Brand Development & Marketing:
As a digital-first problem solver, innovative consumer marketer, and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy for the licensed product segments within the Nerf Portfolio. In this role, you will:

Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) to complete key brand initiatives, including finding innovative ways create incremental growth opportunities.
Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations. You are an internal influencer who can put thoughts into action.
Assist in the creation of consumer facing assets for advertising and marketing messaging. Provide timely and consistent communication of brand activity and key information to internal business partners.
Partner with regional marketing teams to understand business needs, retailer trends & challenges, share methodologies, identify growth opportunities, and provide guidance on local plans.
Lead the development of the Nerf licensed go-to-market product strategy and supporting marketing materials.
Ownership and navigation of all internal systems and processes to ensure product lines are set up for success with a focus on accuracy and timeliness.
Potential to manage up to 1 direct report

What you’ll bring:
Minimum of 5 years of progressive experience supporting a fully integrated marketing program, or equivalent
Bachelor’s Degree in Marketing, Advertising or related field, or equivalent.
MBA preferred
Proven ability to leverage insight into strategy & innovation
Ability to collaborate cross-functionally
Strong project management abilities
Digital first mindset
Business and financial acumen including analytical skills

MORE INFO HERE: https://jobs.hasbro.com/job/Pawtucket-Manager%2C-Global-Brand-Development-&-Marketing-Nerf-Rhod/907779600/

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

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