by : Hasbro
G.I. Joe is a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys. The G.I. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original 12-inch (30 cm) line introduced on February 2, 1964, centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons, and explosives.
G.I.Joe
Hasbro
Hasbro | View Link |
McHALE DESIGN CASE STUDY: MONSTERVERSE- THE LEGEND CONTINUES…
Build-A-Bear Celebrates National Teddy Bear Day with Donation to The Toy Foundationâ„¢
Toy Foundation Auction is Now Open for Your Bids
Bracelets, Stickers, and Viral Fame: The Story Behind Sky Castle Toys’ Sticki Rolls
Chrissy Fagerholt: Luck is when Preparation Meets Opportunity!
Book Review: Storm: Dawn of a Goddess by Tiffany D. Jackson
Book Review: Erno Rubik and his Magic Cube by Kerry Aradhya
Game Review: Trip Chaser
Learning Express Toys Hosts 25th Annual Convention & Toy Expo at JW Marriott Tucson
Submit Your LA Showroom Details for 2025 Toy Previews
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Connie Vogelmann designed Apiary & Wyrmspan!
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer