Blogs

Thank you, El, for taking time to answer some questions for our readers! What is it about the Toy and Game Industry that you love?   It might sound a little corny, but one of the things I lov...

3-2-1, LET IT RIP! ADK Emotions NY Inc. and T-Licensing Inc. Announce Global Launch of New BEYBLADE Series During 25th Anniversary   BEY-Fans Celebrate National BEYBLADE Day, Anticipate Ne...

    What I’m Hearing! – What are the Benefits of Becoming a Member?   I’m often asked how The Toy Association works on behalf of the industry. Not everyone is awa...

  Let’s start with your partnership. This month is Women’s History Month. How do women at TOMY support each other in the workplace?   Julie: We are fortunate to have a stron...

I\'m a Swiss Army Knife on steroids for those who don\'t know me. I\'m so busy that I sometimes feel like I\'m living my life fast-forward. I don\'t do downtime, I don\'t do lazy, and I don\'t do boring. I\'m...

PlanToys has some of the best wooden toys out there, from playsets to individual toys, and there’s a lot more benefits to these types of toys than you may realize. I had the opportunity to revie...

Sharon Price John of Build-A-Bear Workshop Elected as Chairperson of the Board of Directors   NEW YORK, NY | March 7, 2024 – The Toy AssociationTM today announced the election of seven ne...

  We recently conducted our annual survey of Toy Association members to learn about the issues that matter to their businesses. In gathering this feedback from small, medium, and large compani...

  Hi, Chris! Tell us a little about Tempest Workshop and your role there. My name is Chris Rowlands and I am the Studio Director for Tempest Workshop, a new board game design and development ...

Do you want to make a game and get it on store shelves?I’m asked this all the time, and figured I might as well make a cheat sheet for the two main paths you can take, and what may come up in ei...

New Licensees include Global Toymaker Wyncor Launching MassiveLicensed Memory Foam in Plush Line Under MiraballTM️ Brand Worldwide Fiber-in-Slime Furry Compound is Most RecentPatented Tactile Senso...

The Human Element: Overcoming the Resistance That Awaits New Ideas by Loran Nordgren and David Schonthal is all about what it takes to successfully introduce a new idea into the world. Nordgren and Sc...

Robert \"Bob\" Fuhrer is for the toy industry what a producer is for the film industry; a mastermind who brings together creatives, engineers, and business minds to put out incredible toy products. In...

Geri’s Game is an award-winning short film produced by Pixar about an elderly man playing a game of chess against himself. The man, Geri, sets up his chessboard on a table in the park on an autu...

Toy Story of Terror! is a special Halloween-themed short film featuring the whole Toy Story gang. The toys are in the trunk of Bonnie’s car, headed to Grandma’s house. To entertain themsel...

Los Angeles, CA (February 21, 2024) – Earlier this year, The Western Toy and Hobby Representatives Association (WTHRA) announced ToyFest’s plans, Hall of Fame recipients, and its part...

Dear Inventors, Embarking on the thrilling journey of bringing your invention from concept to market is a testament to your creativity and determination. As an inventor coach with over 18 years of ex...

Los Angeles, CA – February 22, 2024 – BKI Corp and its founder Bari Koral have appointed Perpetual Licensing to be the exclusive licensing agency for the YOGAPALOOZA brand.   Belove...

MOONBUG AND IMC TOYS ANNOUNCE STRATEGIC PARTNERSHIP     Moonbug Entertainment Limited, a global leader in children\'s entertainment, and IMC Toys S.A., a renowned international toy manufac...

Kids In Danger Expands the KID Design Safety Toolkit with New Category-Specific Courses     In July 2022, Kids In Danger (KID), a leading nonprofit organization dedicated to protecting ch...

Lakeshore Learning just released a new spin on a classic toy. I’m willing to bet you’ve played with magnetic tiles, especially as a child, and I’m also willing to bet that it was one...

Tin Toy is one of the most culturally significant short films out there—one might even say that it is because of Tin Toy that we now know and love the Toy Story franchise. Tin Toy came out in 19...

  What I’m Hearing! – Toy Association Events   Welcome to my new bi-weekly message which I have entitled – What I’m Hearing!  Outreach, inclusion, and respon...

  (film crew sets up in LR warehouse)   While chatting with Rick Woldenberg (in cover photo with lead actress Tamara Feldman) and his team at the Nuremberg Toy Fair, they mentioned that...

Toy Story Toons Toy Story Toons is an animated short film series starring all the original characters from the Toy Story franchise. They came out just after Toy Story 3 came out, and if you’ve ...

Judging, Mentoring, and Awards Ceremony Took Place at the Chicago Toy & Game Fair   CHICAGO (February 13, 2024) – Catastrophe of Hairballs, Hike the Spike, and Blanket Kingdom were am...

  Hi Brian! It was great to see you at both London and Nuremberg Toy Fairs! The Goliath booth was not just funtastic, but SO MANY new lines, including new toy lines. So exciting! What are...

      FOR IMMEDIATE RELEASE: February 5th, 2024 Make-A-Wish North Texas Joins Forces with Hey Buddy Hey Pal and Their EggMazing Egg Decorator Line for \"My True Wish\" Sweepstakes, ...

My brother was getting his kids secured in their car seats in preparation for the drive to our family Christmas party when the mail carrier drove up with a package.   “Oh, great! I though...

Started in 1924, with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY), TOMY is now a global company with well-known brands for parents and children of all ages.   &n...