Blogs

At Crazy Aaron\'s we make Thinking Putty®, Land of Dough and other creative, innovative products to inspire curiosity, wonder and to educate and delight our customers all over the world.&...

        Hidden Role: The Brains Behind your Favorite Games --- In this episode, Randy Klimpert, toy inventor and Chief Creative Officer at Creata, tells us how he i...

      Hidden Role: The Brains Behind your Favorite Games --- What makes a good name for a game? Where do good ideas come from? How do you make a game accessible? Tim Wals...

  A Throwback to November 2010! An interview with John Ratzenberger over lunch one day – love his passion for young inventors! John on Working with Young Inventors and Creative Play ....

Hello. My name is Graeme Thomson. I’m the Managing Editor of The Bloom Report, and though I have been doing this job for slightly more than a year, this is the first time I have felt the need, or de...

A little about us. LPR is a boutique public relations agency that has been of service to the toy industry since the ‘80s. I founded the agency in 1988 after a career in consumer package go...

  Q: Do Details Matter? A: Um, yes. Q: Whose job on the Product Team is it to pay attention to details? A: Um, everyone’s. Q: What does Paul McCartney have to do wi...

How did you begin inventing toys and games?   I came into this fun business by meeting some wonderful toy people, Laurie and Maureen Trotto.  I happened to write a charming song for k...

Sometimes licenses that are really popular are still a challenge to make toys. I\'ve worked on the NASCAR brand in three companies now, and these are by far my favorite NASCAR toys to play with. Shout ...

Introduced in 2009, the Barbie Basics Collection took the collecting world by a storm. Suddenly, there was an abundance of beautiful, diverse dolls with a variety of face sculpts, skin tones and hairs...