Blogs

People of Play Announce Three Truths and a Lie Virtual Show Series     CHICAGO, IL (March 28, 2022)  -  Announcing Three Truths and a Lie, a new virtual series held the second...

          What specific steps, if any, are you taking in regard to managing employee health and safety? NA N/A we continue to wear masks in our showroom N/A Go...

The story of University Games is a story of adventure, hard work, lots of fun and a great deal of good fortune. We started the company on April 1, 1985 with two founders and a receptionist. We had a...

What are your roles and responsibilities in our industry? I am the founder and CEO of educational toy company, Brown Toy Box. I’m active in the Atlanta education and business community as an eq...

The Incredible Power of Nurturing By Nancy Zwiers This spring (early here in sunny California), I witnessed the incredible power of Nature and her amazing nurturing instinct.    The stor...

CHICAGO, IL (March 28, 2022)  -  People of Play today announced its first quarterly educational webinar targeting industry marketing and PR pros.   The first session will be April ...

Hi Steve! What are your roles and responsibilities in our industry? As VP of Sales and Marketing at Hog Wild Toys, I get to be involved in so many aspects of our business. The thing I really love abo...

    Hi, Tami! Why did you want to do a podcast and who are some of your upcoming guests?  The idea for Toy Stories, our podcast, actually came out of a brainstorming session we did ...

When I saw Nancy Zweir’s recent post on LinkedIn about keeping play as an integral part of an adult life recently, I couldn’t resist commenting that fostering a puppy is a great one. It al...

A Tribute to an Unsung Hero—Toy Association’s Marian Bossard By Nancy Zwiers Marian Bossard, over 22 years with the Toy Association, epitomizes gracious servant leadership.   As M...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

What are your roles and responsibilities in our industry? I am the founder and CEO of a small Chicago based toy company, creating sets of sports action figures to inspire creative play in kids all ye...

Driving Play Value By Nancy Zwiers   I define play value as the amount of time a child spends playing with a toy relative to its price. Delivering play value is our industry’s reaso...

  What are your roles and responsibilities in our industry?   I lead the Hasbro SPARK team as SVP of Design Innovation and Inventor Relations. The Hasbro SPARK team is a central team that...

The Genesis of Compounds   As a principal developer of unusual compounds for many years during my time with Play Visions, I was fortunate enough to become involved in this unique category going...

PLAYMONSTER CONGRATULATES THEIR RISING STAR SAKITA WITHERS FOR WINNING A  2022 WOMEN IN TOYS WONDER WOMAN AWARD PlayMonster’s Sakita Withers Wins Big at the Women in Toys 30th Anniver...

HOW TO TEACH YOUR CHILD ABOUT ONLINE SAFETY February brought us Safer Internet Day and as the world becomes increasingly connected via technology, you may wonder how to make sure your chi...

Winning Submissions will be displayed at The Strong National Museum of Play on World Art Day   BELOIT, Wis. (March 1, 2022) — Launching today, families across the US a...

I’m looking forward to meeting other People of Play in person at this year’s POP Week.  That said, online conferences sure are convenient.  I’m attending at least two this ...

 I was so excited to finally attend New York Toy Fair to debut our new company, Uniche Collective! I knew going in attendance would likely be less than stellar, especially relative to previous ye...

What is your claim to fame in the industry? Knowing Brian Turtle before he was inducted into WTHRA Hall of Fame.. I hope he still takes my calls or will I go straight to voicemail? I\'m scared to try....

Hey Toy Family!   Are you ready to Win the Belt?   This is the Call for Enteries for ASTRA\'s Lip Sync Battle 2022!   If you want you compete message me or Brian Turtle t...

Hey Toy Family!   Are you ready to Win the Belt?   This is the Call for Enteries for ASTRA\'s Lip Sync Battle 2022!   If you want you compete message me or Brian Turtle to say you ...

Sherry is a consummate creative who has a legacy of leading and building businesses that develop and incubate quality products and services especially in the educational and finance markets.  His...

What do you do in the industry? I am the quintessential toy guy. I started as a liaison manufacturing engineer for Kenner Products in the 70s fell in love with industry and have been active in the in...

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Can We Preserve our Close-Knit Industry? By Nancy Zwiers   Few major industries are as close-knit as the toy industry.  Many people say they love their jobs, or their companies, but how m...

2022 marks 60 years since Barbie moved into a place just as fabulous as she is — her first Dreamhouse!   Over the past 60 years, Barbie’s Dreamhouse has transformed from a simple fo...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

Elliot has been in the toy industry more than 50 years, beginning his career at Mattel Toys and then (crazily and without much of a clue) early-deciding to launch out on his own as an independent prod...