Wiki - MARKETING, COLLATERAL, SELL SHEETS

Michelle Spelman provides ten tips for creating a successful and convincing sales sheet to use to convince retailers to sell your product.

Independent Marketing Consultant Michelle Spelman shares ten tips for inventors ready to get their product to retail stores. She provides an in-depth checklist to include on a sales sheet.

Garrett Donner and Michael Steer of Random Games & Toys share questions they asked themselves leading to the strategy they've used to have 30+ brand extensions published throughout their careers.

Fearless Leader of Roo Games, Tim Walsh, acknowledges the power of a "story." in this article, Walsh answers the question of how to make an emotional connection with his consumers.

CMO and Brand Consultancy co-founder Aaron Keller creates a dialogue highlighting complexities in the relationship between Design and Marketing and how they should be more closely integrated.