Wiki - INDUSTRY BASICS, HISTORY

Affiliate Marketing expert Courtney Pearson provides insight and resources to aid in the task of finding a unique, available, and appropriate name for your toy product.

Richard Dickson (President and COO, Mattel, Inc.) hosts Mattel innovators and leaders including Jill Barad (Prior CEO & Chairman of Mattel), Tom Kalinske (CEO of Sega America, Leapfrog and Mattel...), and Neil Friedman (President of Alex Brands, ToysRUs, Mattel, Fisher-Price, Tyco Preschool) for a discussion and celebration of Mattel’s 75 anniversary and Fisher-Price’s 90th. Sponsored by Mattel and Longshore Limited.Show more

Charlie Owen draws parallels between the success of Ty's Beanie Babies and erectile dysfunction drug Viagra, two "happy accident" products that debuted in 1998.

Toy industry experts Dougal Grimes (Senior Director and Global Games Inventor Relations and Partnerships at Spin Master), Azhelle Wade (President of The Toy Coach), Dan Rowan (Senior Director at Ultra... Pro Entertainment), Elizabeth Moody (Senior VP of Business Development at 7 Towns), and Gregory Benassar (Licensing & New Business Director at Asmodee) discuss the people, products, and processes every aspiring toy or game inventor should be aware of before entering the industry. Recorded for the ChiTAG 2020 Conference. Sponsored by Longshore Limited, Mattel, and Play Monster.Show more