Wiki - COMMENTARY AND OPINION EDITORIALS

Nancy Zwiers discusses why not to target an age group as your target consumer.

David Normon advises people to buy Christmas presents early, given the current market research surrounding inflation.

In this edition of Toy Stories, Paul Fish discusses his three favorite toys from the Tyco RC group: Shell Shocker, Terrain Twister, and NSECT!

Tim Kilpin discusses toy industry reorganizations, and how there's really no end to them.

Nancy Zwiers discusses why branding for kids provides an extra challenge for marketers, touching on concepts of abstractness versus concreteness and consistency versus newness.

In this edition of Toy Stories, Paul Fish shares his experience working on Harry Potter toys.

In this edition of Toy Stories, Paul Fish shares the 6-point plan utilized to introduce Hot Wheels to the European market.

Arch Anderson writes on the return of Monster High, and how he came to be involved with the brand throughout his career in the toy industry.

Mark Chernick shares his experiences at trade shows in China researching new products, materials, and technologies, and offers advice on how to get the most out of these events.

Nancy Zwiers writes on the different eras of her experience in the toy industry and why she loves being apart of the toy inventing community.