Wiki - COMMENTARY AND OPINION EDITORIALS

Bruce Maguire discusses the transition from marketing existing in Saturday morning TV to influencers and social media.

In this chapter of Toy Stories, Paul Fish talks about his work on the re-branding of Hot Wheels in the mid-90s, focusing on power, speed, performance, and attitude.

In this chapter of Toy Stories, Paul Fish writes on his experience designing and promoting Zzand, a product of the Nickelodeon compounds business.

Tim Kilpin asks readers to ask themselves: Do you have a plan for your business? For your product launch and the success that may follow?

Tim Kilpin recalls his less-than-typical approaches to selling ideas and products to coworkers and bosses, encouraging readers to take a leap of faith and authentically present ideas that they're pass...ionate about.Show more

In this chapter of Toy Stories, Paul Fish writes on his experience working on Rugrats at Nickelodeon.

In this episode of Toy Stories, Paul Fish discusses Max Steel -- how it came to be, how it found success, and who was involved with this success.

Nancy Zwiers writes on the importance of a physical touch element of toy design, and how high tech doesn't necessarily mean better, even in a rapid technologically evolving world.

Tim Kilpin shares the key components of a team that facilitate success: design and marketing teams that work cohesively together.

Arch Anderson writes on Wizards of the Coast owner Hasbro, under which the ownership of Dungeons and Dragons falls, on the interesting yet unexpectedly smart decision to make a themed Yahtzee game.