Wiki - COMMENTARY AND OPINION EDITORIALS
What’s It Take to Sell An Idea to Your Boss? tBR Columnist Tim Kilpin Comments
2021-11-12 21:31:10Well, in any business, of course, you need to be ready with your data on the marketplace opportunity, competitive intelligence, consumer insights, strategic rationale, cost, schedule, and packaging in...formation… But if it’s a toy, you also need to be able to explain the play pattern and the consumer benefit.Show more